Sloggi has a reputation for being the world’s most famous Granny Pants. To relaunch their best selling ‘Maxi’, we decided to get truly comfortable and embrace the brand’s infamous reputation.
We launched a remake of Sir-Mix-A-Lot’s Baby Got Back, featuring ‘Granny’. The online campaign has amassed over 2.3million views on Youtube alone since its September release, and been featured across multiple platforms and publications.
Inspired by movements like #MeToo and #TimesUp we wanted to create a film that encourages people to think more about their unconscious gender bias.
The campaign No More Female Professionals was created for charity Inspiring The Future. Their work connects school children with volunteer mentors, to inspire children to go into a wide range of professions; helping keep their ambitions limitless.
Boobs deserve better. That’s the bottom line.
They deserve better than how we’ve treated them for centuries - squishing them into unnatural shapes and directions, fastening them in like prisoners. It’s about time we stopped settling for this self-torture, and unfastened ourselves, with sloggi Zero Feel.
Art Fund asked us to interview celebs and fancy-artistic-types about upcoming exhibitions and why the public should go check them out. How could we refuse?
Our ‘seven questions’ format really condenses all the best bits about the upcoming exhibitions and gives viewers a lighthearted and approachable insight into why they should go check out what’s on now.
This short film series has been so much fun to create, with fast deadlines and a really exciting atmosphere on set each time.
The Post Office Christmas Campaign, It's Never Just Post celebrates the personal stories behind every delivery, big or small, reminding viewers of the Post Office’s important role during the festive season.
The objects featured in the four press ads and three stop motion films were made entirely out of cardboard. This created a memorable and unique look and feel that is inspired by the Post Office's work, and is something they can own for the foreseeable future.
3x Social Films
In spring 2018 we created an exciting new campaign for sloggi mOve.
Their new sportswear range is all about moving because you love to, not because you have to. So, whether you’re breaking a sweat on the treadmill or in hotpot yoga you’ll be loving every second.
Photography and Film direction by Sammy Rawal
Online, social content, and in-store.
'Stand On Stage' for Dr. Martens and Radio Centre.
WARNING: VIDEO CONTAINS FLASHING IMAGES.
Brief: Use radio to promote Dr Marten's message of 'Stand for Something'.
We broke from traditional 20 second slot radio advertising. Instead, stages would be set up in cities around the country for a month. Every day a new topic would be announced for the public to share and voice their opinions on; allowing them to physically stand for something.
These topics would be anything from the refugee crisis to which emoji is the best. All opinions would be recorded and the most interesting of the day would be broadcast on radio at a set time in the evening, championing self-expression and inclusivity.
Ever wanted to test ride a Harley? Of course you have!
This test ride campaign for the new Harley Davidson Street Rod was all about excitement. The legendary brand is taking to city streets, and making a name for itself in the urban market. It’s not a question of if you’ll fall for the bike, it’s a question of how long it will take.
Our first live work! - This campaign ran across all NEFF's Bake It Yourself social online platforms throughout December 2016. NEFF want to encourage people to go all out this Christmas and make this year the most ADVENTurous Christmas yet. It was about having fun and experimenting in the kitchen over the festive season.
This year we were thrilled to be part of an amazing project called #badassbecause as part of badass.gal to celebrate women in the Creative Industry for International Women’s Day.
#badassbecause encourages them to take ownership of celebrating their professional achievements and raises awareness that only 12% of Creative Directors are women, and many drop out in the early stages of their careers.
The website has created a huge, growing network of young women in creative roles, helping them bridge the gap between being industry ‘newbies’ to becoming industry future leaders.