Inspired by current events like #MeToo and #TimesUp we wanted to create a film that encourages society to think about unconscious gender bias.
Our film No More Female Professionals asks people to drop the "female" tag and demonstrates how the language we use contributes to the problem. From builders and soldiers to surgeons and CEOs, our film makes the point that people should be judged on their skills rather than applying a gender label.
The film was created for the charity Inspiring The Future. This charity works to connect school children with volunteer mentors who inspire them to go into a wide range of professions; helping children's ambitions to be free from unconscious bias.
Boobs deserve better. That’s the bottom line.
They deserve better than how we’ve treated them for centuries - squishing them into unnatural shapes and directions, fastening them in like prisoners. It’s about time we stopped settling for this self-torture, and unfastened ourselves, with sloggi Zero Feel.
The Post Office Christmas Campaign, It's Never Just Post celebrates the personal stories behind every delivery, big or small, reminding viewers of the Post Office’s important role during the festive season.
The objects featured in the four press ads and three stop motion films were made entirely out of cardboard. This created a memorable and unique look and feel that is inspired by the Post Office's work, and is something they can own for the foreseeable future.
3x Social Films
Ever wanted to test ride a Harley? Of course you have!
This test ride campaign for the new Harley Davidson Street Rod was all about excitement. The legendary brand is taking to city streets, and making a name for itself in the urban market. It’s not a question of if you’ll fall for the bike, it’s a question of how long it will take.
'Stand On Stage' for Dr. Martens and Radio Centre.
WARNING: VIDEO CONTAINS FLASHING IMAGES.
Brief: Use radio to promote Dr Marten's message of 'Stand for Something'.
We broke from traditional 20 second slot radio advertising. Instead, stages would be set up in cities around the country for a month. Every day a new topic would be announced for the public to share and voice their opinions on; allowing them to physically stand for something.
These topics would be anything from the refugee crisis to which emoji is the best. All opinions would be recorded and the most interesting of the day would be broadcast on radio at a set time in the evening, championing self-expression and inclusivity.
Our first live work! - This campaign ran across all NEFF's Bake It Yourself social online platforms throughout December 2016. NEFF want to encourage people to go all out this Christmas and make this year the most ADVENTurous Christmas yet. It was about having fun and experimenting in the kitchen over the festive season.
Farrow and Ball are famous for the strange names they give their paints and papers. These names became the inspiration for this campaign.
'Nancy's Blushes' (pink)
The F*ck me! Fact: Take-away coffee cups are not recyclable. Not. a. single. one. Every year 2.5 Billion tonnes of them end up on landfill in the UK alone.
The Solution: ‘Lignin’ is a plant based polymer that acts as a waterproof coating. It can be found in vascular plants, such as GRASS. As well as being 100% recyclable, biodegradable and heat proof, it is cost comparable to the non-recyclable plastic coating currently used in coffee cups. Problem solved!
Now the question is, how do we get people to care?
Problem: People forget to check their smoke alarm often enough.
Solution: Call to action reminders on everyday household items.
In supermarkets, cardboard 'skirts' are placed on household products. This means interaction with the advert will happen when at home unpacking shopping.
Consumers are then much more likely to check their smoke alarm, as they are already being active in the relevant environment.
This could easily be expanded into products that are only bought occasionally throughout the year - for example christmas decorations.
Nobody likes a pessimist. It's not fun to constantly plan for the worst to happen, but insurance companies have to. Give AXA a strong brand identity in the health insurance market; The "Necessary Pessimists".
The campaign executions play with superstition and AXA being overly pessimistic about everything.
Best Of Blue.
Best of Blue is a new status for pubs to reach. It is a unique collection of the best pubs to be SOBER in, based on your current location.
The route the map creates can also be customised into an epic pub crawl.
Tell The Best Stories.
It can suck to be the only sober one on a night out... BUT you're the only one who remembers everything the next day.
A Twitter page where people share stories of their night out. The best five of the month would become Becks Blue Print adverts.
The protein market is over-saturated. This campaign for My Protein gives them a high level of brand differentiation and showcases their range of products.
Insight: Protein users are competitive people.
Strategy: Nature is one-upping you.