'Stand On Stage' for Dr. Martens and Radio Centre.
WARNING: VIDEO CONTAINS FLASHING IMAGES.
Brief: Use radio to promote Dr Marten's message of 'Stand for Something'.
We broke from traditional 20 second slot radio advertising. Instead, stages would be set up in cities around the country for a month. Every day a new topic would be announced for the public to share and voice their opinions on; allowing them to physically stand for something.
These topics would be anything from the refugee crisis to which emoji is the best. All opinions would be recorded and the most interesting of the day would be broadcast on radio at a set time in the evening, championing self-expression and inclusivity.