Problem: People forget to check their smoke alarm often enough.
Solution: Call to action reminders on everyday household items.
In supermarkets, cardboard 'skirts' are placed on household products. This means interaction with the advert will happen when at home unpacking shopping.
Consumers are then much more likely to check their smoke alarm, as they are already being active in the relevant environment.
This could easily be expanded into products that are only bought occasionally throughout the year - for example christmas decorations.