When the pandemic hit we were about to begin production on a French campaign for Sun’s new eco-friendly dishwasher tablets. Determined not be limited to stock footage, we pitched using animation to the client. We worked with Oscar nominated French artist Sylvain Chomet to create the hand-drawn animation and ensure an authentic French feel. After months of crafting and countless zoom calls, we made a beautiful film that is no ordinary dishwasher tablet campaign.
Parlez-vous français? Non?
The film focuses on how most consumers want to be more eco-friendly but get confused and overwhelmed. We’re not all living off-grid or marching with Extinction Rebellion, but, we still want to do our bit for the planet. Sun make it easy, with their new greener product range, and still give you the same amazing cleaning results.